Quaker Oats to End Aunt Jemima Brand to ‘Make Progress Toward Racial Equality’

Quaker Oats has announced plans to rename their 130-year-old Aunt Jemima brand in an effort “to make progress toward racial equality.” The new name and packaging for the breakfast products will be announced later this year, with the rebranded products expected to hit supermarket shelves by the fall of 2020.